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21st of July 2018


Rita Ora Asks ‘What is Strong?’ for New UEFA Women’s Football Initiative

Rita Ora is getting vocal for the UEFA’s newest women’s football initiative “What is Strong?”

The 27-year-old “Your Song” singer pledged her support while launching an Instagram competition giving fans an opportunity to meet her next month.

The Together #WePlayStrong campaign celebrates the physical, emotional, and mental strength of women and girls across Europe.

“For me, strong is about being who you want to be, and not being afraid of expressing yourself,” Rita said. “I wanted to get involved in this campaign because I believe strength should be defined on your own terms and that women and girls need to know that strength comes in many different forms.”

“Strength can be physical, emotional, and mental and I think it’s fantastic that We Play Strong are encouraging girls across Europe to express what ‘strong’ means to them,” she added. “I’m delighted to have been able to play a part in supporting the initiative, and I’m looking forward to meeting our winner later this month in Dundee.”

To learn more, watch the video – narrated by Rita – below!

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